UK’s JD Sports to enter Mexico through Axo franchise deal

Sep 25, 2026 - 05:00
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UK’s JD Sports to enter Mexico through Axo franchise deal
JD Sports Fashion will enter Mexico through a long-term franchise partnership with Grupo Axo, which will operate JD stores and e-commerce using the retailer’s brand, intellectual property and exclusive product portfolio. From 2027, Axo will run more than 140 JD premises, while the group targets a youthful activewear market valued at about $6.5 billion.

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