Spotify Raises Prices in U.K. on Individual, Family and Duo Plans
Spotify subscribers in the U.K., the world’s third-largest recorded music market, will be paying more for Spotify premium plans starting with the next billing cycle. As confirmed by a company spokesperson, Spotify customers in the U.K. were notified of upcoming price increases, marking the second time in approximately 18 months that Spotify has raised prices in the market.
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For U.K. subscribers, the Spotify premium individual plan will cost 12.99 GBP ($17.24), up from the 11.99 GBP ($15.91) price established in 2024. Family plans will rise to 21.99 GBP ($29.18) from 19.99 GBP ($26.53). Duo, a two-person plan, will increase to 17.99 GBP ($23.87) from 16.99 GBP ($22.55). All three plans include 15 hours per month of audiobook listening time (only the plan managers receive audiobook time on family and duo accounts). The student plan, which does not include audiobook listening, remains unchanged at 5.99 GBP ($7.95) per month.
Price increases, along with gains in the number of subscribers, drove Spotify’s 16% increase in subscription revenue in the second quarter, CFO Christian Luiga said during the company’s July 29 earnings call. The number of subscribers rose just 12%, suggesting that revenue growth from price increases was the larger of the two factors.
The U.K. is not alone in experiencing higher prices. Earlier this year, Spotify hiked prices in France, the world’s sixth-largest recorded music market, and announced a price increase in Germany, the fourth-largest market. The U.S., the world’s largest market, could be next. As Billboard reported on Oct. 22, numerous equity analysts believe Spotify will raise prices in the U.S. by early 2026.
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