Puma has appointed Fokko de Rooij as Managing Director Europe from 1 October 2026 and named Daniel Pustina Managing Director Cluster Central with immediate effect. De Rooij succeeds Javier Ortega and will report to CEO Arthur Hoeld, while Pustina replaces Bas van den Bemt and will lead key markets across DACH, Benelux, Eastern Europe and Ukraine.
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