US brand Abercrombie & Fitch inks multi-year fashion deal with NFL

Sep 3, 2025 - 08:00
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US brand Abercrombie & Fitch inks multi-year fashion deal with NFL
The NFL has signed Abercrombie & Fitch as its first Official Fashion Partner in a multi-year deal, expanding beyond licensing into lifestyle and style-driven fan apparel. The tie-up includes athlete-led campaigns, player co-designed pieces, and the launch of Abercrombie’s Style Concierge service for NFL players. A major national campaign featuring top athletes will debut this season.

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