US’ Andie buys Richer Poorer to strengthen multi-brand growth strategy

May 20, 2025 - 21:00
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US’ Andie buys Richer Poorer to strengthen multi-brand growth strategy
Andie, the direct-to-consumer swimwear brand, has acquired California-based essentials label Richer Poorer, marking its first acquisition. Richer Poorer will remain a standalone brand, benefitting from Andie’s strong e-commerce operations to improve merchandising, site experience, and fulfilment. Both brands will cross-promote products to expand customer reach.

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