THG Studios and Topshop will host the world’s first AI-driven immersive, shoppable catwalk on February 26, 2026 in Manchester. Supported by PayPal and Google Cloud, the ‘Runway to the Future’ merges physical and digital experiences, featuring instantly shoppable looks. Timed between London Fashion Week and the BRIT Awards, the event brings together leaders in fashion, retail, tech and culture.
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