Swedish brand H&M’s & Other Stories unveils seaweed fibre collection

Jul 5, 2025 - 19:00
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Swedish brand H&M’s & Other Stories unveils seaweed fibre collection
H&M's & Other Stories has partnered with Keel Labs to use Kelsun, a plastic-free seaweed fibre, in a summer collection. Inspired by the ocean’s organic forms, designer Frida Billegren blends Kelsun with organic cotton for softness and durability. The undyed pieces embrace natural tones, offering relaxed, eco-conscious fashion that stays true to nature.

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