Miu Miu tops Lyst Index Q2 2025 as world’s hottest brand

Aug 7, 2025 - 03:00
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Miu Miu tops Lyst Index Q2 2025 as world’s hottest brand
Miu Miu reclaimed the top spot in the Lyst Index for Q2 2025, driven by its suede logo loafers. The Row’s $690 Dune sandal became the hottest product, aided by viral buzz. Footwear dominated, with Adidas, Vibram, and Isabel Marant styles trending. Burberry, Chloe, and COS gained momentum, while Pucci surged outside the Top 20 with euro-core appeal.

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