How This Founder Turned A Crocs-Inspired Tote Into A $100 Million Business

Jul 30, 2025 - 08:00
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How This Founder Turned A Crocs-Inspired Tote Into A $100 Million Business
Bogg Bag founder Kim Vaccarella started her company as a side gig in 2008 and was “scared to death” to make it her full-time focus. But accidental success during Hurricane Sandy recovery and virality among mom-focused Facebook groups has sent revenue—and demand—soaring.

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