H&M and Elie Saab previewed a Paris collaboration covering ready-to-wear, eveningwear, accessories and a surprise bridal gown with veil. The bridal look brings Elie Saab’s bridal heritage to a retail range of embellished gowns, tailoring and lacy separates. The range launches online and in select global stores from October 22, 2026, giving retail teams a timeline for occasionwear planning.