Cracker Barrel responds to backlash over new logo and rebranding: 'We could've done a better job' CNBCCracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong. CBS NewsCracker Barrel 'ruined a good thing' as loyal fan slams 'depressing' rebrand Fox NewsCracker Barrel Says “We Could’ve Done a Better Job” in New Message to Customers Country Living MagazineHow a Cracker Barrel Logo Change Spawned a Political Firestorm The Wall Street Journal
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