Levi’s India expands ‘Behind Every Original’ campaign with Alia Bhatt

Sep 16, 2026 - 20:00
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Levi’s India expands ‘Behind Every Original’ campaign with Alia Bhatt
Levi's has rolled out Chapter Two: Many Ways, One Original in India under its global Behind Every Original campaign, starring Alia Bhatt. The brand film frames personal style as a mix of moods, memories and influences, reinforcing Levi's individuality-led denim positioning. For apparel retail teams, the latest collection foregrounds versatile fits, silhouettes and styling across multiple looks.

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