Shelling out? Easter eggs in the UK are smaller but pricier this year

Jan 17, 2026 - 05:00
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Shelling out? Easter eggs in the UK are smaller but pricier this year

Chocolate treats reduced in size or weight as higher price of cocoa drives new wave of ‘shrinkflation’

Chocolate eggs are looking smaller than ever this year and it is not just because Easter is still so far away.

Many of the Easter eggs already out on supermarket shelves this month not only cost more, but have been reduced in size or weight as the price of cocoa has driven a new wave of shrinkflation. Continue reading...

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